Amazon Music launches “DJ Mode” to feel closer to the radio
Amazon Music gets a new DJ mode to bring the feel of live radio to music streaming.
Amazon says its new DJ mode listening experience will serve custom hosted stations with top DJs. It is a service that is intended to compete directly with Apple Music radio stations, like Apple Music One. Amazon says music lovers will be able to tune in at any time to listen to music curated by DJs, artist interviews and commentary from music experts.
The first artist-led DJ mode will be hosted by Billie Eilish. Eilish will present her favorite songs with their stories from her new album, Happier Than Ever. Listeners in the United States can now listen to hip-hop, country and pop music stations hosted by DJs. The service is bundled under Amazon Music Unlimited, which costs $ 7.99 / month for Prime members.
Apple began its foray into radio streaming in 2015 with the launch of the Beats 1 station. But after the renaming of Beats, Apple Music 1 appeared. Apple also offers Apple Music Hits and Apple Music Country.
Many people find it boring to listen to a playlist organized by algorithms. This is one of the reasons why SiriusXM’s DJ-hosted channels appeal to older generations who expect a human curation of their favorite music. But SiriusXM is working hard to bring the younger generations to DJ radio as well.
This summer, SiriusXM is launching TikTok Radio. It’s a full-time music channel featuring the trending sounds that define pop culture on TikTok. TikTok Radio is brought to you by the creators, taste makers and DJs of TikTok. It’s available in vehicles and as a streaming channel on the SiriusXM desktop app.
As part of this partnership, Pandora has also launched a series of hosted playlists featuring popular TikTok creators. Creators organize, host and promote playlists to their fans on TikTok, generating more views from the platform.
Amazon and SiriusXM both try to add the human touch with DJ mode and human curation.
Spotify’s radio mode is quite lacking, especially if you trust its algorithms. Turning on radio mode to discover new music usually results in the same songs being repeated over and over again. Playlist radio feels shallow and soulless, especially when you’re used to songs hand-picked for a specific vibe.
Spotify has offered man-curated playlists in the past, but stopped before providing a DJ mode. Maybe Amazon will embrace this feature and pull Spotify out of its heavy reliance on machine learning to build its playlists.