Fabric store

Louis Vuitton owner LVMH launches bargain-priced luxury fabric boutique

  • LVMH – the luxury giant behind Dior, Louis Vuitton and Céline – now sells fabrics at discount prices.
  • The new online store, Nona Source, sells leftover fabrics and leathers starting at $ 4 per meter.
  • These unused fabrics come from high-end brands of LVMH.

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LVMH has started selling unused fabrics from its premium brands, including Louis Vuitton, at rock bottom prices.

The new online store, which went live on Monday and is called Nona Source, sells leftover materials from its sought-after fashion brands. An LVMH spokesperson confirmed to Insider that all of LVMH’s fashion brands will provide fabric. LVMH owns among others Louis Vuitton, Christian Dior, Givenchy, Stella McCartney and Céline.

The store is only in Europe and LVMH has said it has no plans to launch it in the United States. It is open to certain business leaders, such as fashion designers. Each buyer must create an account, sharing their company name and registration number, to make their purchases.

Potential buyers can search by fabric style, weight and use. Prices start from € 3 ($ 3.60) per meter for lining materials and up to € 50 ($ 60) per meter for cashmere.

The store is part of LVMH’s drive to become more sustainable over the next 10 years, through an initiative called Life 360. It has pledged to recycle and recycle clothing.

Read more: How LVMH’s $ 286 billion luxury empire reinvented its diversity strategy

The store is run by a team of three who previously worked in brands owned by LVMH. The trio met in 2019 as part of LVMH’s Disrupt, Act, Risk to be an Entrepreneur (DARE) program, which enables thousands of LVMH employees to bring new ideas to management and turn them into concrete projects.

These employees are now working full time at Nona Source.