Nielsen PPM is cloud ready
Here’s what to know about our Nielsen audio software encoder
Posted: May 26, 2021
The author is Director of Product Management, Nielsen Audio.
In today’s modern landscape, no company or industry has considered moving any part of their operations to the cloud.
The modern vernacular for data operations is cloud-based, and most things now operate from the cloud, including shopping, email, banking, and many other conveniences in our modern lives.
The release of the Nielsen Audio Software Encoder will now bring your station’s PPM encoding to the cloud.
If you are familiar with PPM encoding, you are probably familiar with the dedicated rack unit, the industrial grade hardware encoder offered today. You probably have plenty of them in your facility, each playing a vital role in ensuring that your station’s audiences are properly counted.
The Nielsen Audio Software Encoder was born from the simple idea of giving you radio broadcasters more options when it comes to PPM encoding your station and being ready to meet you in the cloud when your. or your stations are ready to be created. this transition.
The concept behind the Nielsen audio software encoder is simple.
We removed the Enhanced CBET (PPM) encoding algorithm from the hardware it lives in today and made it available as a Software Development Kit (SDK). This SDK is then made available to industry players, allowing them to integrate PPM coding into their products.
Once the integration is complete, Nielsen works with the manufacturer of this product to complete a rigorous certification process. This certification process ensures that the PPM encoding generated by the manufacturer’s product meets all Nielsen encoding quality standards.
Today, the broadcasting industry primarily uses an on-premises broadcast audio system, and the original Nielsen audio software encoders were largely with products created for this world. Additionally, Nielsen has worked with major audio processor manufacturers to integrate the Nielsen Audio Software Encoder into their products.
To date, we have certified integrations in a variety of Orban, Omnia, and Wheatstone audio processors, with many more in the works.
In the short term, the Nielsen Audio Software Encoder will allow you to perform PPM encoding of your station in products from major audio processor manufacturers that you have trusted with your station sound for decades, while also providing the ability to reduce bulk (rack space). consumed by each of your stations.
As we continue to evolve our industry and station broadcasts away from dedicated single-use hardware in favor of channel-in-a-box architectures or direct cloud-based approaches, the Nielsen Audio Software Encoder will be ready to feed the PPM of your station. coding.
Nielsen will release this ability in three waves: first AM, followed by FM, then streams. Each of these releases will be preceded by a successful field assessment using certified integrations on this platform.
We launched this capability for AM stations at the end of 2020. We expect FM’s release to be in mid-2021, with streams to follow in the second half of the year.
As you continue to reflect on the evolution of your station facilities, I urge you to stay in touch with your Nielsen Customer Engineer by phone at (866) 767-7212 or by email at [email protected], or via the Nielsen Engineering Portal https://engineeringportal.nielsen.com, to make sure you are up to date on the latest Nielsen certified software encoder integrations.
Whether the future of your broadcast remains on-premises or moves to the cloud, Nielsen, working with industry, offers innovative PPM encoding solutions that are ready for the next generation of radio broadcast facilities.