Fabric brands focus on efficient sourcing and supply chain management to reduce time to market, hence shorter delivery times, which is the main concern of most buyers .

Buying fabrics in the traditional sense involves going to a physical store and selecting yards of fabric. Whether for the customer or for international clothing houses, bricks and mortar have always dominated the fabric sourcing technique. India’s textile industry is slowly but surely adapting to electronic commerce. According to research, the number of online fashion shoppers is expected to grow to 120 million by 2021, from 60 million currently.

E-commerce complements traditional retail with the rise of omnichannel retailing, allowing businesses to reach customers at multiple touchpoints. It is no different in fashion related businesses, such as the fabric industry, where the choices available are higher than in traditional stores.

Non-urban residents of India log on:

Consumers arrive from small Indian towns, urban and semi-urban. They are less reluctant to buy online now that affordable data packs and vernacular material are available. People will get more ambitious about textiles because of the media exposure. Due to the limited availability of fabric options to choose from in non-urban India, along with the tempting deals and discounts offered by online marketplaces, non-urban people are increasingly choosing to shop online, which gives them a greater number of choices to choose from. .

Availability of high-end fabrics:

As e-commerce becomes more popular, the fashion and lifestyle industry is seeing an increase in demand for fabrics among millennials to create classic and timeless pieces. Online fabric stores carry premium fabrics from around the world to the plate to meet demand. This gives them the edge to establish their foothold in the market.

Rejuvenate Art and Craftsmen:

As the world moves on, the old Indian trades are becoming a lost cause. But, Indian online fabric stores are showing up to participate for the greater good. Precious arts like Ajrakh, Indigo, Kalamkari, Shibori, Handblock, Tie and Dye, and many others, have resumed in importance and have been brought back to the fore by Indian brands. Indian fabric brands are holding the hands of artisans providing them with jobs and educating young people about their ancestral art forms. In addition, it eradicates the problem of availability of these Indian crafts, they are now accessible to a wider public.

Personalized customer experience:

Today’s customers anticipate and value personalized shopping experiences. Targeting consumers in the right place at the right time, whether through an app notification or a social media advertisement, will become essential for e-commerce businesses. This includes delivering exactly what customers want and demand. Online fabric stores have the means to provide personalized services as well as custom fabrics to their customers due to the increasing use of universal printing methods like digital printing. With the use of this technique, printing and color can come to life and it only takes a few hours to achieve the customer’s wish.

Textile companies will look at the big picture while acting locally. Online brands create a balance between offline and online presence, which also effectively serves local markets. Fabric brands focus on efficient sourcing and supply chain management to reduce time to market, hence shorter delivery times, which is the main concern of most buyers .

Marketers today have unprecedented visibility into customer preferences and behavior due to a massive ocean of customer data. This data is used by online fabric retailers to provide a personalized customer experience at all points of contact. Consumers will be able to buy through the channels that are most convenient for them, and businesses will be able to expand their reach beyond traditional retail stores. Consumers can mix and match channels and products according to their needs with omnichannel shopping.

India’s online fabric sector has enormous potential to leave an eternal footprint while contributing to the country’s progress and success. India’s online fabric sector is entering a merciless phase where anything goes.